FALL PREVIEW 2011

Serfontaine jeans are made for the body, we don’t dictate. No fuss, no unnecessary extras, no distractions. Because good design focuses on the essentials, in this case the fit, the fabric and function. Here simplicity rules because we want to make it look easy. By avoiding trends Serfontaine jeans never appear dated. Where good design rules, you get the freedom to wear what you want with your jeans, do what you want in your jeans, you create your look.

Serfontaine jeans compliment your style, compliment your body, these are jeans that facilitate you, again we don’t dictate. From a passion for design and innovation comes a commitment to continuously deliver jeans that are technically superb so you get something you can feel as well as see. Serfontaine jeans are intelligent, lasting and honest, because form rules function. Simple.